China's Banking Sector : Leaders in the World
Chinese banks are now global leaders not just by asset base but also brand value, according to the latest version of Brand Finance Banking 500, which shows the combined value of Chinese banks has surpassed that of US banks for the first time. Industrial and Commercial Bank of China is the world’s most valuable bank with a brand value worth $47.8 billion, representing a 32 percent year on year growth. Brand Finance's CEO David Haigh, said: "Chinese banks are being carried along in the slipstream of industrial giants as they grow and expand into international markets. Facilitating international deals boosts revenues, but more importantly, enables the banks to build their reputations with potential clients across the world." Marketing investment and the brand's credibility with customers, staff and shareholders, among other factors, are all taken into consideration in calculating brand value. Essentially, the ranking rates how a bank's soft values translat...