BLOGGING IS EXPRESSING ONESELF

Your Brand Reputational Value Is Irreplaceable. Protect It! Three decades ago as much as 95% of the average corporation’s value consisted of tangible assets, according to a report by Thomson Reuters and Interbrand. Today 75% of that average corporation’s value is intangible. In other words, a business’s most valuable asset is its good name, its brand and reputation.   “Brands outlive product cycles…. No branding, no differentiation. No differentiation, no long-term profitability. People don’t have relationships with products, they are loyal to brands.” Brand strength often runs parallel to the success of a company. Consumers latch onto a brand they feel comfortable and familiar with, one that deviates slightly from other similar products in some way. As a result of this loyalty, customers are more likely to purchase from their favorite brands than from other brands. Apple has mastered this idea. Consumers line up to buy their new products (Apple Watch, iPad, iPhone) e

If you attend any typical monthly meeting of any company the focus of the discussion is around the reported Profit & Loss Statement and how does it compares with the monthly plan . And then we look at how much ahead or behind we are against the year to date numbers . And then deep dive into the reasons for not achieving the same if not achieved or would we able to maintain the same in the coming months. While all that is fine but in this process most of the companies misses two very important elements The Cash Flow The Balance Sheet Whether all that revenue that gets booked is whether recoverable or not can only be tested by looking at the actual Cash Realized month on month from the customers . While there may be healthy revenues booked but at the same time if collections are not coming and debtirs are mounting it signals a PROBLEM . Either the sales booked has not been recognized by customers or the customers to which it is done are not in a position to pay . The end r

Brazil is the top country by homicides in the world. As of 2014, homicides in Brazil was 57,091 number that accounts for 20.30 % of the world's homicides. The top 5 countries (others are India, Mexico, Venezuela (Bolivarian Republic of), and South Africa) account for 55.31 % of it . The world's total homicides was estimated at 281,250 number in 2014. Honduras is the top country by homicide rate in the world. As of 2014, homicide rate in Honduras was 74.56 cases per 100,000 population. The top 5 countries also includes El Salvador, Venezuela (Bolivarian Republic of), Jamaica, and Belize. Colombia is the top country by homicides by firearm in the world . As of 2010, homicides by firearm in Colombia was 12,539 number that accounts for 26.19 % of the world's homicides by firearm. The top 5 countries (others are Mexico, the United States of America, Honduras, and Guatemala) account for 91.95 % of it . The world's total homicides by firearm was estimated at 47,87

 Bill Gates famously said, “Banking is essential,  banks are not .” Today, that statement is even more spot-on — thanks to mobile phones becoming an important part of our lives, especially among Millennials. According to the  Salesforce Research report , a whopping “75 percent of Millennials are at least somewhat reliant on a mobile banking app to interact with their bank for tasks such as depositing or sending checks, checking their balances, and paying bills.” As Andrew Meola says for  Business Insider , “Perhaps no technology will disrupt our financial transactions in the future more than mobile tech. The introduction of SMS into the public gave banks an avenue for mobile banking, but the explosion of smartphones in the last decade has indeed caused mobile banking to go mainstream.” “Today, mobile banking apps are not an extra benefit in consumers’ minds,” Meola continues. “They are a necessary part of the bank-customer relationship, and their absence could convince custo

In his theory of evolution, Charles Darwin famously stated: “It is not the strongest of the species that survives, nor the most intelligent. It is the one that is the most adaptable to change.” In today’s world of relentless change, I am tempted to paraphrase him to say: it is not the most qualified of the species that will survive, nor the most skilled. It is the one that is the most adaptable to change. To keep up with the transformation, learning has escaped the gates of formal education. It is no longer restricted to teaching in a school environment. Sure, we are still pursuing degrees and certificates entrenched in 20th-century systems. But, to quote Harvard Business Review’s Mind the (Skills) Gap: “The lessons learned in school can become outdated long before student loans are paid off.” As it points out, the skills college graduates acquire during a bachelor’s degree that used to provide enough basic training to last a career, today have an expected shelf life of only

There are a lot of different ways to keep employees motivated but not every style work with every employee. At a time you have to share your vision with the right people at the right time, sometimes you have to appreciate them for their work and so on, but one thing that goes well for all is the “verbal communication” between you and your employees. Whatever the situation is, even when you are at the peak of frustration, you do not have the privilege to say something impromptu. Apart from monitoring your tone and being rude without even realizing it, there are certain things that you should never say to your employees. So, all the bosses keep in mind these 7 things - 1. “You Must do What I Say because I Pay you” This is the most annoying thing for an employee to hear it from their boss. Everyone knows you pay your employees but that does not mean you have the right to make your employees do whatever you want. Your employees are not your slave and they have certain rights and

Since the English East India Company first landed in Gujarat state more than 400 years ago, Western businesses have looked at India and seen profits waiting to be reaped. The lagre middle class population , education , strong legal system , good infrastructure are some of the reasons which makes India a very favoured destination for MNCs. However there are certain unique attributes which are imporatnt to understand to succeed in India INDIA's UNIQUENESS BECAUSE OF IT'S DIVERSITY In terms of Racial diversity  the   Indian sub-continent received a large number of migratory races mostly from the Western and the Eastern directions. Majority of the people of India are descendants of immigrants from across the Himalayas. People belonging to these different racial stocks have little in common either in physical appearance or food habits. The racial diversity is very perplexing. Herbert Risley had classified the people of India into seven racial types. These a