STRATEGIC BUSINESS PLAN

A strategic business plan helps you clarify your company's direction, ensures your key leaders are all on the same page, and keeps both management and staff focused on the execution of  tasks at hand.


    A Strategic business plan must be prepared when :

•           Starting a new venture, product or service and starting a START-UP
•           Expanding a current organization, product or service
•           Buying a new business, product or service
•           Turning around a declining business
•           A new Management comes with a new vision
•           There is a Merger of two organizations with different managements
•           The Management plans to sell to some strategic investors

The strategic plan provides a blueprint, describing your company, its products, the competitive environment, management team, financial health, and business risks.

A plan like this helps you:

• Identify and describe the target customer profile, features, advantages and benefits of your new venture, product or service.
• Justify that your plans are credible by fully researching the need being filled with your new venture.
• Develop marketing plans including full descriptions of targeted promotional campaigns with implementation timelines. You also get to examine market conditions, the nature of your customers, as well as your competitors, sales potential, and projected results of your promotional campaigns.
• Develop staffing plans including identifying the key players, skills, attitudes and expertise needed to build the venture.
• Develop management plans including full descriptions of management systems and timelines for implementation.
• Develop financial plans including projected startup costs, operating costs, revenue, profits, and break-even analysis for the first 3 to 5 years.
  Projected financial plans allow you to effectively predict upcoming problems, or prevent them. In other words, the perspective gained through your Strategic Business Plan can make a significant contribution to your company's success, and help you get the funding you require. In fact, most lending institutions and private investors will not even talk to you without a solid financial plan.
• Identify building and equipment needs including vendors and cost estimates.
• Formulate company milestones including timelines for upcoming products and services in development.

Failing to plan is planning to fail.