KEY PERFORMANCE INDICATORS ( KPIs)
KPIs
The KPIs or the Key Performance Indicators should be defined for measuring the performance of a team or a division or the company against some benchmark The benchmark can be the industry benchmark or the company's other location benchmark
How should we define KPIs
KPIS should be defined as a product or result of dividing two components of business elements and we should not make it too derivative as then the reason for non conformity with the benchmark may be sometimes compensating resulting in no benefit of measurement
All KPIs must be measured on same units . So for example all Financial KPIs must be measured as Million and not some as Million and some as Billion .
The KPIs must have a range for Very Good , Good , Fair and Bad
Identify KPIs to use and Number of KPIs
There are hundreds of KPIs defined and we need to chose the most relevant ones to focus on depending on the stage that we are in , the industry and our financial condition and goal.
As a thumb rule no Dash Board should have more than 10 to 12 KPIs .
Now if we are defining KPIs for business it can be 10 to 12
and for each division it cannot be more than 5 to 7.
Some of the most common and powerful KPIs that are used are
FINANCIAL
PROFIT & LOSS
Operating Margin : This gives us the margin that we make on product or service before any overheads . This dives us an idea that if we make a 10 % margin and and our overhead is Rs 1 cr we need to sell Rs 10 cr to break even .
Break Even Point : The revenue at which the company would be able to recover all its fixed costs and would be at NIL profit or loss
Net Profit or EBIDTA Margin : EBIDTA or Net Profit / Sales .
Overhead to Gross Margin Ratio : The ratio between Gross Margin and Overheads to see the Margin of Safety or Margin of Risk
Cash Burn Rate and Time : The monthly cash loss and Time till the operations can run with the cash loss and the Money available.
BALANCE SHEET
Asset Turnover Ratio : This ratio is computed by diving the Turnover by Total Assets of the company.
Generally higher the ratio the company is operating better. In today's time when technology is changing the assets ( read machines productive every six months ) huge investments are not warranted in assets . If we look at some of the most successful businesses like Apple , Air Bnb , Uber etc they are Asset light models.
DSO : The amount of money outstanding with customers in terms of sales per day
Current Ratio : Ratio of Current Assets and Current Liabilities to see the Liquidity , it should at least be 1.33
OPERATING
Productivity
Defects per 100 or 1000
Manpower Available against Manpower Planned
Overtime
Break Down
Non Planned Maintenance
Sales
New Customers Added in Pipeline
Conversion from Pipeline to Actual Sales
Sales Person wise New Sale
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