DISRUPTIVE INNOVATION
In today's new age economy one of the term that we quite often hear is DISRUPTIVE INNOVATION. This term was first coined by Dr Clayton Christenen, a professor with Harvard Business School. Disruptive Innovation is not a break-through innovation which makes existing good products a lot better for existing customers and are generally are costlier too. Rather Disruptive Innovation is a Transformational shift in the product : which was a) expensive and also complicated to use allowing it accessible to only few people to use it b) to a much more affordable and simple to use allowing much larger population to use and derive benefit from . A disruptive innovation product lifecycle generally starts producing and serving customers at the lowest strata needing basic utilities to medium and finally to the most demanding customers There is a thin l...