Revenue is Vanity Profit is Sanity Cash is Reality - Redefined
What is your Business ? If you ask this question many people elaborate about their occupation like the shop they have or the manufacturing of some food itme they do or trading in electronic items they deal in. Yes that is their busienss but beyond that their busienss is also to generate cash to pay bills to their employees , land lord other creditors and draw for their exense and also add something back into the business to grow the business. So business is the art or science or both if we wish of balancing our acts in such a way that we are able to genrate revenue , make profits , genrate actual cash out f those profits and also bulid value ( networth ) of the business . So there is a ols saying that Revenue is Vanity , Profit is Sanity , Cash is Reality . It is absolutely true the only missing link being Value or Networth which is Continuity So we can re-phrase it as Revenue is Vanity , Profit is Sanity , Cash is Reality & Networth is Cont...